Endorsing Office Chairs
Here are some cases and related information about endorsing office chairs:
Jinhao Computer Chairs: In 2009, Jinhao Computer Chairs made a groundbreaking move by inviting superstar Louis Koo as its brand endorser. This move attracted widespread attention in the Chinese office chair market at the time, as Jinhao Computer Chairs became the only product in the Chinese office chair sector to have a celebrity endorsement. Louis Koo's star power brought extremely high exposure and recognition to Jinhao Computer Chairs, attracting the attention of numerous consumers and enhancing the product's market competitiveness to a certain extent.
Zhejiang Lihao Group: In 2008, Zhejiang Lihao Group signed actor Chen Daoming as its brand endorser. Chen Daoming enjoys a high reputation and extensive influence in the entertainment industry. His mature and stable image aligns with the brand philosophy pursued by Zhejiang Lihao Group. Through Chen Daoming's endorsement, Zhejiang Lihao Group further enhanced its brand awareness and reputation, allowing more consumers to learn about its office chair products.
Hebai Diao: On June 3, 2026, Hebai Diao, a leading brand in the ergonomic chair industry, officially announced that renowned actress Gao Yuanyuan would serve as its brand endorser. Gao Yuanyuan is deeply loved by the public for her elegant temperament and good public image. Her endorsement has injected new vitality into the Hebai Diao brand, helping it establish a more high-end and fashionable image in the market and attract more consumers who pursue quality and comfort.
Sihoo: Sihoo has also made numerous moves in brand promotion. In April 2019, Sihoo signed Yan Yikuan as its brand ambassador. Yan Yikuan's handsome image and unique charm added a touch of fashion to the Sihoo brand. In March 2017, Sihoo held a signing ceremony in Beijing for Sha Yi to endorse its products. Sha Yi'sไบฒๅๅ (affability) and sense of humor made the Sihoo brand more relatable to everyday life, narrowing the distance between the brand and consumers.
