Office Chair Advertising Shooting
Office chair advertising shooting requires comprehensive consideration of multiple factors, including shooting content, shooting requirements, material selection, safety performance, and shooting format.
Shooting Content: There are various types of office chair advertising shoots, covering different brands and styles. For example, vertical advertisements for Hbada's black-and-white gaming chairs, promotional videos highlighting the selling points of the C7pro office chair, etc., attract consumers by showcasing product features. There are also behind-the-scenes documentaries like the advertisement for the office chair in ARENA, which enhance brand affinity through storytelling. The brand episode for Hbada (endorsed by Gao Yuanyuan) leverages celebrity influence to boost brand recognition. The advertisement for Tmall's Back Support Plan focuses on user needs, emphasizing the product's health benefits.
Shooting Requirements: The shooting environment imposes stringent requirements on office chairs. Lenses magnify material details, so suppliers must provide products with uniform surface textures and high color fidelity to avoid reflections or color discrepancies that could affect image quality. During shooting, chairs often need to be repositioned, angled, or even moved quickly, making the wheels, swivels, and anti-tipping capabilities of the chair base crucial. Suppliers offer different chair models based on budget and scene style.
Material Selection: Common fabrics for office chairs used in shoots include cotton-linen, mesh, and leather. Mesh offers good breathability but is harder to clean, making it suitable for comfort- and breathability-focused advertising scenarios. Leather presents a stable appearance and is easy to create a solemn ambiance, though reflections need to be considered, often used in business-style advertisements. Cotton-linen has a soft texture and is frequently used in artistic programs. Suppliers provide maintenance tips for different materials to assist the shooting team in making informed decisions.
Safety Performance: Office chairs used in shoots must at least meet basic ergonomic standards. The backrest tilt angle, lumbar support height, and seat cushion softness should accommodate users of different heights, with suppliers providing adjustment instructions. For high-speed movements or stunt shots, suppliers may recommend chairs with locking mechanisms to prevent accidental sliding and ensure shooting safety.
Shooting Format: In addition to live-action shooting, office chair advertisements may also employ 3D CG, 3D animation, and other formats. For example, vertical advertisements for Hbada's black-and-white gaming chairs, promotional videos for METIX office chairs, and advertisements for Lavenne R9 ergonomic chairs use virtual technology to showcase product features and enhance visual impact.
