Zhixian Office Chair

Zhixian Technology is an e-commerce company specializing in the intelligent upgrading of smart office chairs. Its product range includes office chairs, executive chairs, and gaming chairs, primarily sold online, with multiple brands and numerous honors and intellectual property rights.

I. Company Business and Products Zhixian Technology focuses on the intelligent upgrading of smart office chairs, offering a diverse range of products including office chairs, executive chairs, and gaming chairs to meet the needs of various scenarios such as offices, homes, and conference rooms. Its core business revolves around the research and development and sales of office chairs, enhancing user experience through intelligent design.

II. Sales Model and Market Coverage Zhixian Technology primarily operates through online sales channels, with the domestic market centered around the "Guquan" brand and international expansion through brands like "LEAGOO/EMIAH". Its products are available on major domestic and international e-commerce platforms such as Tmall, JD.com, Douyin, Pinduoduo, and Amazon, achieving annual sales exceeding 300 million yuan and accumulating over 3 million users across the network, demonstrating significant market influence.

III. Brand Honors and Market Performance The "Guquan" brand under Zhixian Technology has excelled on multiple platforms:

• Douyin Platform: Ranked first in sales for the seating category for four consecutive months in 2023, with the highest sales from February to May (statistics from Chanmama);
• Tmall Platform: Achieved first place in sales for leather office chairs and was selected as the top seller in the office chair bestseller list for the 6.18 Tmall event in 2023;
• JD.com Platform: Selected for the computer chair top list for six consecutive months from June to December 2023 (official statistics from JD.com);
• Comprehensive Honors: Awarded the Ergonomics Craftsmanship Brand Award in 2019, selected for the Douyin seating category Double 11 peak brand list from 2022 to 2023, and included in the Douyin computer chair好评榜 (Good Review List), 人气榜 (Popularity List), and 真皮椅子爆款榜 (Leather Chair Bestseller List) in 2023.

IV. Intellectual Property Layout Zhixian Technology emphasizes intellectual property protection, possessing multiple core assets:

• Trademark: "Zhixian Living ZHIXIAN LIVING" (Class 20 furniture, registered in 2020);
• Patent: Design patent for "Electric Lumbar Support Office Chair (E6pro)" (Authorization Publication No. CN310180236S);
• Copyright: Artwork for "Office Chair (C798)" (Registration No. National Work Registration - 2022-F-10009077).

These intellectual property rights provide legal protection for its product innovation and market competitiveness.