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Search Chair Office Chair

Admin October 10, 2026

Search Chair SOCHAIR is a furniture brand registered by Beijing Guteng Furniture Co., Ltd. on the China Trademark Network on November 21, 2016. The following provides a detailed introduction from the aspects of brand background, product categories, and online stores:

Brand Background
The registered entity of Search Chair SOCHAIR is Beijing Guteng Furniture Co., Ltd., formerly known as Beijing Longteng Yuhan Trading Co., Ltd. The brand's registration on the China Trademark Network marks its legitimate business status in the furniture field and lays the foundation for subsequent market expansion.

Product Categories
Search Chair SOCHAIR offers a wide range of products, covering two core categories: wooden and metal furniture. Specifically, it includes:

  • Office Furniture: Desks, office chairs, filing cabinets, etc., meeting the functional needs of modern office spaces.
  • Universal Seating: Seating products centered around the "Search Chair" brand, focusing on ergonomic design and suitable for multiple scenarios such as office and study.
  • Soft Furnishings and Accessories: Products such as cork crafts and cushions, extending into the home soft furnishings field and enhancing space comfort.
  • Other Categories: Sub-products like furniture doors, completing the brand's layout in the furniture industry.
    All products fall under International Class 20, which mainly covers furniture, home furnishings, and related accessories.

Online Sales Channels
Search Chair SOCHAIR expands its market through e-commerce platforms and currently has two official online stores:

  • Tmall SoChair Search Chair Furniture Flagship Store: As the brand's main store on the Tmall platform, it offers a full range of product displays and sales, reaching a wide range of consumers by leveraging Tmall's traffic advantages.
  • Taobao SoChair Ergonomic Home Store: Focusing on the ergonomic furniture niche market, it emphasizes the ergonomic design and functionality of products, meeting the needs of users who require healthy office solutions.

Through a multi-category layout and a sales model combining online and offline channels, Search Chair SOCHAIR gradually builds a product ecosystem covering office and home scenarios, becoming a representative brand in the domestic furniture market that combines professionalism and practicality.