Professional Office Chair Group
The main groups related to professional office chairs include Zhejiang Lihao Group and AURORA Group.
Zhejiang Lihao Group: Founded in 1999, this group is a large furniture manufacturing enterprise headquartered in the Yangguang Industrial Park in Anji, Zhejiang. The core enterprise of Zhejiang Lihao Group is Zhejiang Lihao Furniture Co., Ltd., which was once one of the world's largest suppliers of office chairs. This status highlights its strong capabilities and extensive influence in the field of office chair manufacturing. Its products have a wide international market, being exported to over 200 countries and regions. This fully demonstrates that the quality and design of its products can meet the needs of consumers in different regions, giving it strong market competitiveness. It owns the brand "Lihao LEHOO". Brand is an important asset for an enterprise. By building its own brand, Lihao has enhanced the added value and market recognition of its products, helping to establish a good corporate image and product reputation in the fierce market competition.
AURORA Group: AURORA's e-commerce precisely focuses on personal, family, and small and micro-enterprise scenarios, with a clear market positioning in the office furniture field. Its main product categories include office chairs, height-adjustable desks and chairs, and children's furniture, with office chairs being one of its key products. This diversified product strategy can meet the needs of different customer groups in different scenarios. For example, individual users may pay more attention to the comfort and personalized design of office chairs, while small and micro-enterprises may be more concerned about the cost-effectiveness and functionality of office chairs. By focusing on specific scenarios and core product categories, AURORA Group can better integrate resources for product research and development and marketing, thereby increasing its market share. At the same time, the use of e-commerce channels enables its products to reach consumers more conveniently, improving sales efficiency and customer satisfaction.
