Consumption Level of Office Chair Users
The overall consumption level of office chair users is showing a trend of upgrading towards the mid-to-high end.
In terms of the composition of consumer groups, enterprises are the main purchasing force in the office chair market, while governments, schools, and households (for use in studies) are also important consumer groups. Different consumer groups have varying demands and purchasing power for office chairs, but overall, they are driving the consumption level towards the mid-to-high end.
As the primary purchasers, enterprises, in the context of improved office environments and increased employee health awareness, are more inclined to procure mid-to-high-end office chairs with ergonomic designs and personalized customization. These office chairs offer better comfort and support, helping to improve employee productivity and reduce the incidence of occupational diseases. Enterprises are willing to invest more funds in office chairs to enhance their corporate image and employee satisfaction, thereby driving up sales of mid-to-high-end office chairs.
When procuring office chairs, public institutions such as governments and schools are also placing increasing emphasis on product quality and functionality. They need to meet the usage demands of a large number of people while ensuring the durability and safety of the office chairs. Therefore, mid-to-high-end office chairs, with their excellent quality and comprehensive after-sales service, have become their preferred choice.
The demand for office chairs among household consumers is also gradually increasing, especially in study scenarios. With the improvement in living standards and increased attention to health, household consumers have higher requirements for the comfort and functionality of office chairs. They are no longer satisfied with traditional ordinary office chairs but are more willing to choose healthy office chairs with multiple functions and adjustability to enhance their user experience and protect their physical health.
In addition, the expansion of the industry market size also reflects the improvement in consumption levels. In 2024, the market size of the Chinese office chair industry reached 25.332 billion yuan, and it is expected to grow to 37.6 billion yuan by 2026. The growth in market size is attributed to the increased demand for mid-to-high-end office chairs among consumers, indicating that consumers' purchasing power is continuously improving, and they are willing to pay higher prices for higher-quality office chairs.
