Office Chair May Day Promotion

The Office Chair May Day Promotion mainly includes three categories: fun competitions, brand promotions, and trade-in offers. Details are as follows:

1. Office Chair Paddling Race at Getang Meili Plaza: Fun Interactive Experience
During the May Day holiday, Getang Meili Plaza in Nanjing hosted an event with the theme of 'The Working Class Doesn't Work Co., Ltd.', with the Office Chair Paddling Race as the core highlight. Participants had to sit on office chairs and complete a speed challenge, striving for victory through exaggerated paddling gestures and teamwork. The event featured interactive segments for the audience, allowing onlookers to participate in cheering or fun voting, creating a relaxed and joyful festival atmosphere. Such events break away from traditional promotional models through entertainment, attracting the attention of young consumer groups while driving traffic to the mall.

2. Habitat Computer Chair 'Let's Go with Chairs' Carnival Promotion: Multi-dimensional Discount Combination
Habitat, in collaboration with brands like AutoFull and Study Time, launched an online promotional event covering April 28th to May 2nd. The core discounts include:

• Discount Intensity: All products are available at a minimum of 78% off, covering categories such as ergonomic chairs and gaming chairs;
• Discounts and Giveaways: Discount coupons are provided (e.g., RMB 100 off for purchases over RMB 500), and practical accessories like cleaning kits and non-slip footrests are given away with every order;
• Logistics and After-sales: SF Express shipping is supported, with some products eligible for 60 days of free storage; a 365-day quality guarantee (free repairs for non-human damage) and a 90-day price protection policy (refunds for price differences) are offered.
  This event meets consumers' demands for cost-effectiveness and long-term user experience through a triple strategy of direct price reductions, additional services, and after-sales guarantees.

3. Bao'an District Trade-in Special Event: Green Consumption Upgrade
The Bao'an District government, in collaboration with brands like Sihoo, launched an office chair trade-in service, focusing on supporting high-end products like ergonomic chairs. Consumers can trade in any old chair for a discount on new chair purchases, with brands providing additional subsidies (e.g., RMB 200 for the old chair's trade-in value, plus an extra RMB 100 from the brand), reducing the cost of upgrading. This initiative not only promotes resource recycling but also encourages citizens to upgrade from ordinary office chairs to ergonomic health chairs, aligning with green consumption trends.

Summary: The Office Chair May Day Promotion features a diverse range of activities, including offline fun competitions to enhance brand exposure, online promotions to meet price-sensitive demands, and green consumption guidance supported by policies. Consumers can choose their participation method based on their needs (entertainment experience, cost-effectiveness, health upgrade).