Office Chair Factory Anji
Anji County is a globally significant production base for office chairs, characterized by large-scale operations, brand development, and internationalization, forming a complete industrial ecosystem.
I. Industrial Scale and Status
Anji is known as the "Hometown of China's Chair Industry," with its office chair production accounting for one-third of the national total and exports making up half of the national figure. In 2024, the chair industry's output value reached 31.2 billion yuan, with over 1,700 furniture enterprises, forming a cluster of leading companies represented by Dakang Holdings, Hailong Furniture, and Henglin (with revenue exceeding 11 billion yuan in 2024). Among them, Henglin has successfully reduced reliance on intermediaries through overseas brand acquisitions and cross-border e-commerceๅธๅฑ (layout). Companies like Yongyi have driven the industry toward high-end transformation through technological upgrades and brand enhancement.
II. Industrial Chain and Product Features
Anji's office chair industry covers the entire chain from raw material supply and manufacturing to export sales, with products spanning office chairs, public seating, smart gaming desks, and other niche areas. Companies generally prioritize quality and environmental protection, with products passing ISO international certifications and some obtaining carbon label certifications, meeting international market access standards. For example, Zhejiang Anji Hengchang Chair Co., Ltd. holds 57 patents and 14 registered trademarks, implementing a tech-driven development model with a project to produce 1 million smart gaming desks annually by 2025. Additionally, Anji has built the world's first chair industry museum, creating the brand image of "World Chairs, Made in Anji" to strengthen cultural output and industrial identity.
III. Internationalization and Market Expansion
Anji's office chair factories initially relied on OEM models but now directly serve overseas consumers through cross-border e-commerce (e.g., collaboration with Zhengzhou Zhiou Company), leading to significant export growth. A typical case is Hengchang Chair, which expanded into the European market via cross-border e-commerce, accounting for 50% of its European share in 2019. In 2025, the EU established an import monitoring group targeting Chinese furniture products, prompting Anji's enterprises to respond with compliant production and brand-driven operations. Meanwhile, Anji companies have built global supply chains by acquiring overseas brands (e.g., Henglin's acquisition of Switzerland's Lista Office) and establishing overseas warehouses, enhancing their international market influence.
IV. Typical Enterprise Cases
- Zhejiang Anji Hengchang Chair Co., Ltd.: Founded in 1993, it specializes in office chairs, gaming chairs, and accessories, achieving intelligent and international transformation through tech projects and cross-border e-commerce.
- Yongyi Co., Ltd.: As a leading enterprise, it has become a benchmark for brand development in Anji's chair industry through vertical industrial chain integration and cross-border e-commerceๅธๅฑ (layout).
Anji's office chair industry has become a global force, leveraging scale effects, technological accumulation, and globalization strategies to continuously drive the upgrade from "Made in China" to "Brands of China."
