Office Chair Export Company

Henglin Co., Ltd. is a representative enterprise in China's office chair export sector, with significant industry advantages in terms of export scale and business model. The following analysis is conducted from four dimensions: corporate status, business layout, operational model, and market coverage:

I. Solid Industry Leadership
As a leading domestic office furniture company, Henglin Co., Ltd. has ranked first in office chair exports for many consecutive years, achieving RMB 11.677 billion in operating revenue in 2025. Although it ranks second in the overall industry, its export business competitiveness stands out. This position is attributed to its long-term focus on the core category of office chairs, forming price advantages through large-scale production and cost control, while enhancing product added value through R&D capabilities, such as technological accumulations in ergonomic design and the application of eco-friendly materials, giving its products differentiated competitiveness in the international market.

II. Diversified Business Synergy
In addition to office chairs, Henglin Co., Ltd.'s business covers the R&D, production, and sales of sofas, massage chairs, and accessories, forming a full range of office scene products. This diversification strategy not only disperses risks associated with a single category but also reduces operational costs by sharing resources such as supply chains and sales channels. For example, the production of office chairs and sofas can share a raw material procurement system, while the intelligent technologies of massage chairs can feed back into the intelligent upgrading of office chairs, creating technological synergies.

III. Dual-Wheel Drive Model Enhances Competitiveness
Henglin Co., Ltd. adopts a parallel model of ODM (Original Design Manufacturing) and OBM (Original Brand Manufacturing):

• ODM Manufacturing: Provides customized production services for international well-known brands such as IKEA and Office Depot, leveraging the brand influence of clients to rapidly penetrate global markets while accumulating experience in international standard certifications and supply chain management capabilities through OEM services.
• Own Brand: Builds its own brand through the OBM model, enhancing profit margins and brand premium capabilities, gradually transitioning from 'manufacturing' to 'brand + manufacturing'. The combination of these two models enables the company to secure stable OEM orders while cultivating long-term growth points through brand building.

IV. Global Layout Optimizes Resource Allocation
The business covers 13 bases across 5 countries, including key markets such as Vietnam and Switzerland. The Vietnam base utilizes local low-cost labor and tariff advantages to reduce production costs and circumvent trade barriers; the Switzerland base focuses on high-end product R&D and European market services, enhancing technological barriers and the brand's premium image. This global layout of 'low-cost manufacturing + high-end R&D' enables the company to flexibly respond to different market demands and cost pressures, strengthening supply chain resilience.

In summary, Henglin Co., Ltd. has built core competitiveness in the office chair export sector through its export scale advantages, diversified business, dual-wheel drive model, and global layout, providing a typical model of 'manufacturing upgrading + brand globalization' for the industry.