Office Chair Endorsement
Here is some information about office chair endorsements:
Enjoy chair (Jinzhuo Computer Chair): It holds pioneering significance in the field of office chair endorsements. In 2009, it became the first office chair in China to be endorsed by a celebrity, with Louis Koo as its endorser. This move brought new marketing ideas to the office chair market at that time, enhancing brand awareness and product attention through the influence of celebrities. It made more consumers start to pay attention to the quality and design of office chairs and also laid the foundation for subsequent endorsement activities by other office chair brands.
Hebaitiao: On June 3, 2026, it announced that the well-known actress Gao Yuanyuan would serve as its brand endorser. Hebaitiao's move aims to disseminate scientific knowledge about waist protection and promote the brand's transformation towards a lifestyle approach. Gao Yuanyuan's elegant and healthy image aligns well with Hebaitiao's focus on ergonomics and scientific waist protection, enabling better communication of brand values to consumers, attracting more consumers pursuing a healthy lifestyle to pay attention to the brand, and enhancing the brand's competitiveness in the market.
Sihoo: It has also taken active actions in terms of endorsements. In April 2019, it signed Yan Yikuan as its brand ambassador. Yan Yikuan's sunny and positive image helps enhance the overall image of the Sihoo brand and strengthen consumer trust in the brand. In addition, in March 2017, Sihoo also signed Sha Yi to endorse its products. Sha Yi's approachable image can bridge the gap between the brand and consumers, making the brand more relatable and thus attracting the attention of different consumer groups.
Jinhao Computer Chair: In 2009, it invited the superstar Louis Koo for endorsement and claimed to be the only office chair brand in China's office chair industry to seek celebrity endorsement. This promotional strategy at that time could highlight the brand's uniqueness, quickly open up the market with Louis Koo's high popularity, elevate the brand's position in the minds of consumers, and make the Jinhao Computer Chair stand out among numerous office chair brands.
