Office Chair Creates Brilliance
The cases of office chairs creating brilliance are mainly reflected in the development histories of Qingdao Hite-Olin and Guangdong Jingyi Furniture Co., Ltd..
At its inception in 1996, Qingdao Hite-Olin established the belief that 'products are the lifeblood of the brand' and took the lead in pursuing a 'standardized and high-quality' development path. It built quality barriers through careful selection of raw materials, such as using FSC-certified wood, employing eco-friendly water-based coatings, and ensuring that formaldehyde emissions were far superior to the EU E1 standard. It introduced advanced processing equipment and established a three-tier quality control mechanism to ensure that chairs passed rigorous durability tests. From 2009 to 2010, the 'Ou' series of chairs successively passed the GREENGUARD green certification and BIFMA international standard testing, changing the market's stereotype of domestically produced office chairs as having poor durability. With the rise of consumption upgrades and the concept of healthy office work, from 2011 to 2020, Qingdao Hite-Olin accurately grasped industry trends and initiated technological innovations centered on ergonomics, completing the transition from 'standardized products' to 'personalized solutions'. It introduced an ERP integrated management information system, established a professional ergonomics research and development team, invested more than 5% of its annual sales in innovation and research and development, and formed a multidisciplinary design team.
Guangdong Jingyi Furniture Co., Ltd. was founded in 2009, targeting the office furniture market and precisely capturing opportunities in the office seating segment. In the early stages of entrepreneurship, Zhu Zhengchen led the team to work day and night, taking a hands-on approach to product research and development, deeply understanding user needs, and repeatedly discussing details with the team. In terms of market expansion, they traveled to various places to participate in exhibitions, introduce product advantages, and gradually gain a foothold in the market. Starting from 2017, they laid out the entire industrial chain for the research, development, and production of office seating, building a series of industrial chain links such as injection molding plants and hardware factories, forming an international enterprise group centered around 'Jingyi' in the office seating sector and gaining a competitive edge in the market. In addition, Zhu Zhengchen had an international perspective, personally planning and promoting the group's internationalization strategy, participating in well-known international furniture exhibitions, studying the market demands and consumption habits of different countries and regions, developing and promoting products in a targeted manner, and establishing multiple sales agencies overseas.
