Office Chair Category Sales

Office chairs can be classified and sold from the perspectives of design and sales market trends.

Broad Classification and Sales Scenarios from a Design Perspective

Broadly speaking, office chairs encompass various types, including executive chairs, mid-back chairs, guest chairs, staff chairs, conference chairs, visitor chairs, and training chairs. These chairs are all suitable for office settings and have a wide range of applications, extending beyond enterprises to include schools and households. Different types of office chairs are designed with specific focuses to meet usage needs in various scenarios. For example, executive chairs are typically designed to be luxurious and grand, suitable for senior management in enterprises to showcase their status and identity; mid-back chairs are relatively simple and practical, suitable for middle management; guest chairs prioritize comfort and aesthetics for receiving visitors; staff chairs are the main seating for ordinary employees in daily office work, emphasizing practicality and cost-effectiveness; conference chairs are specifically designed for conference rooms to facilitate seating and communication among participants; visitor chairs are used for temporary reception of visitors and usually have the characteristics of being lightweight and easy to move; training chairs are suitable for training occasions and can be flexibly adjusted in layout to meet different training formats.

From the Perspective of Sales Market Trends

• US Station: Trends in 2020 show that rapidly evolving and innovative office furniture is driving market growth. Office chairs and gaming chairs that are ergonomic, adjustable in angle, and provide comfort and fatigue relief are more favored. Corporate buyers prefer office chairs with ergonomic designs and soft, thick PU leather. Small and medium-sized enterprises with home offices, as an emerging consumer group, are more inclined to purchase lightweight, small, and flexible products.
• European Station: Currently, the main purchases are ordinary swivel computer chairs, but from the purchasing trend, more comfortable ergonomic office chairs and high-quality leather office chairs are increasingly becoming the "new favorites" of corporate buyers. Chinese-exported ergonomic office chairs have gradually gained influence and are capturing the European market.
• Japanese Station: Due to the prevalence of overtime culture and high internet penetration, people spend more time in front of computer desks/study desks, making comfortable office/gaming chairs that can adapt to multiple scenarios very popular. Japanese corporate buyers prefer office/gaming chairs that are ergonomic and can be flexibly adjusted to allow users to fully stretch their bodies. Influenced by Japanese minimalist culture, black and white tones are the best-selling colors for such products.