Office Chair and Boss Chair Live Broadcast

GUQUAN Guquan's official flagship store conducts live broadcast activities centered around ergonomic chairs and boss chairs, with fixed broadcast schedules and diverse marketing methods.

Broadcast Schedule

The live broadcast activities at GUQUAN Guquan's official flagship store have a clear and fixed schedule. On weekdays, the broadcast starts at 08:00 AM and continues until midnight (24:00), covering most people's free time outside of work. Whether office workers are before work, during lunch breaks, or after work, they have the opportunity to enter the live broadcast room to learn about the products. On weekends, the broadcast starts even earlier at 07:00 AM, considering that people may wake up earlier and have more leisure time on weekends. The longer broadcast duration allows more consumers to participate and meets the viewing needs of different people at different times.

Broadcast Content and Methods

During the live broadcast, real-time Q&A is an important segment. The host will provide detailed answers to various questions raised by consumers about ergonomic chairs and boss chairs, such as product materials, functional features, usage methods, and size specifications. This helps consumers better understand product information, resolve their doubts, and thereby increase their trust in the products and willingness to purchase. At the same time, the live broadcast room also conducts promotional activities, enhancing the user experience through discounted prices, giveaways, and other means. This allows consumers to enjoy actual purchase discounts while obtaining product information, improving the cost-effectiveness of their purchases.

Marketing Strategies

The flagship store also employs scenario-based marketing by combining different themes. For example, during the "New Year Shopping Festival," a strong festive atmosphere is created, integrating boss chairs and other products with the concept of New Year gifts. This highlights the practicality of the products as gifts or for personal use during the holiday season, attracting consumers to make purchases. Themes like "Happy Year of the Dragon" leverage traditional cultural elements to endow the products with more cultural connotations and emotional value, stimulating consumers' desire to buy and enhancing the brand's visibility and influence.