Atour Office Chairs

The sources of office chairs at Atour hotels mainly include in-house brands, designer collaboration brands, and regular suppliers, with the procurement of front desk high stools in its 'Chair Initiative' having sparked controversy.

I. Main Sources of Office Chairs

1. In-house Brand: Atour Planet
   Atour Planet is an in-house brand under Atour hotels, specializing in providing matching furniture for hotels, including office chairs. This model ensures that products are highly compatible with the hotel's overall style and quality standards, while also reducing costs through large-scale production and enhancing supply chain stability.

2. Designer Collaboration Brands
   Atour collaborates with renowned designers or design studios to launch custom-made office chairs. For example, Masterpiece Design once created an exclusive custom model for Atour 5 hotels. These products typically excel in design, functionality, and uniqueness, meeting the hotel's demand for differentiated experiences.

3. Regular Suppliers
   Atour also procures office chairs from regular suppliers, such as the RTV One-Day model supplied by Chaoting Shanpin in Foshan. Among them, the highly visible RTV-Day model features a white wax wood frame paired with cotton-linen fabric, with detachable armrests and cushions, and a durable metal leg design. User feedback indicates that this model offers high seating comfort, allowing for three hours of continuous office work without significant fatigue, making it suitable for long-term use scenarios.

II. Controversy Over the 'Chair Initiative'
Atour Group once launched the 'Chair Initiative,' which involved the procurement of front desk high stools that sparked controversy. According to reports, the procurement price of these chairs was approximately 500 yuan per unit, and they had to be purchased through the brand's proprietary supply chain platform, with costs borne by franchise stores. This model has been questioned for potentially increasing the operational pressure on franchisees, especially when procurement prices differ from market prices, leading to discussions about supply chain transparency and cost rationality.

III. Product Selection Logic
Atour's office chair procurement strategy balances brand consistency, design innovation, and cost control. In-house brands and designer collaboration models reinforce brand identity, while regular supplier products meet basic needs through cost-effectiveness and practicality. However, the controversy over the 'Chair Initiative' also suggests that hotel groups need to balance brand control with franchisee interests when promoting standardized procurement, avoiding negative impacts on partnerships due to cost-sharing issues.