Office Chair 2021
In 2021, the office chair industry exhibited characteristics such as market size growth, changes in demand structure, intensified corporate competition, and product technology upgrades. A detailed analysis is as follows:
1. Continuous Market Expansion, with Remote Work Becoming a New Growth Driver The scale of China's office chair industry increased from $3.675 billion in 2019 to $3.859 billion in 2020, maintaining a stable growth trend. The demand for remote work, spurred by the pandemic, became a key driving force, with the market capacity for office chairs corresponding to the newly added remote workforce reaching approximately 1 billion yuan in 2020. Although specific data for 2021 was not explicitly mentioned, the continuous increase in the penetration rate of remote workers, from nearly 1% (corresponding to 8.94 million people) in 2020, indicates that the demand for remote office chairs remains on an upward trajectory, suggesting further expansion of the industry scale.
2. Leading Enterprises Dominate the Market, Accelerating International Layout As an industry leader, Henglin Co., Ltd. produced 9.0069 million office chairs and sold 8.3576 million units in 2020, with an average price of 276.2 yuan per unit, demonstrating its advantages in large-scale production. Its revenue share from overseas cross-border e-commerce business surged from 5.58% in 2019 to 13.79% in 2020, with products exported to more than 80 countries and regions worldwide, reflecting that Chinese office chair companies are expanding into international markets through cross-border e-commerce. Although another major listed company, Yongyi Co., Ltd., did not disclose specific data for 2021, the trend of increasing industry concentration is evident, with intensified competition among leading enterprises.
3. Stricter Product Standards and Accelerated Technological Iteration The Spanish testing standard UNE EN 1335-1:2021 imposes higher requirements on the stability, static pressure testing, and durability of office chairs, driving upgrades in industry technical specifications. At the product level, ergonomic design has become mainstream. For example, the SumLush Xia Mumu Fit CC enhances comfort through dynamic lumbar support technology (such as the ZeroG Flow lumbar support system), offering high-end functional alternatives at an affordable price point, meeting consumers' demands for healthy office environments. This trend indicates that technological innovation capabilities are becoming a core competitive advantage for enterprises.
4. Diversified Demand Structure Highlights Potential in Niche Markets The definition of office chairs encompasses both narrow (backrest chairs) and broad (executive chairs, conference chairs, etc.) categories, with significant differences in demand across various scenarios. In remote work settings, lightweight, foldable, and multifunctional designs are favored, while corporate procurement focuses more on durability, cost-effectiveness, and ergonomic standard products. This divergence in demand prompts enterprises to develop differentiated products tailored to niche markets to capture market share.
