New Year Discount on Office Chairs
The discounts on office chairs during the New Year vary depending on the brand and product positioning. Mid-to-low-end brands may offer larger discounts, while high-end brands tend to have more stable but smaller discounts.
From the perspective of brand positioning, mid-to-low-end office chair brands such as Sihoo, Yongyi, and NetEase Yanxuan typically use significant price reductions to boost sales during major promotional events (e.g., "Double 11" and "618"), with discounts potentially reaching around 100 yuan. The products of these brands are relatively affordable, and consumers are more price-sensitive, so merchants are more inclined to attract purchases through pricing strategies. Although the reference information does not explicitly mention New Year discounts, based on the pricing logic during major promotional events, these brands are likely to continue similar strategies during the New Year, an important promotional period, and may even introduce additional discounts themed around the holiday, such as cash-offs and gifts, to further boost sales.
High-end office chair brands such as Ergohuman and Xiangyaojia focus more on quality and user experience in their product positioning, with relatively stable pricing systems. Even during major promotional events, their price reductions are generally controlled within the range of 50 to 100 yuan, with minimal fluctuations. Consumers of these brands are more concerned with product performance and long-term value, and are less price-sensitive, so merchants do not need to stimulate purchases through significant price reductions. During the New Year, these brands may focus more on offering value-added services, such as extended warranties and free installation, rather than direct price reductions, to maintain their high-end brand image.
In addition, New Year discounts may also be influenced by factors such as market supply and demand and raw material costs. If a brand faces significant inventory pressure during the New Year or needs to clear out older models, it may increase its discounts; conversely, if products are in short supply, the discounts may be smaller. When making purchases, consumers can pay attention to activity announcements from brand official channels or e-commerce platforms and choose the right time to place orders based on their own needs and budgets.
