Luo Yonghao Live Broadcast Office Chair
The office chair promoted by Luo Yonghao in his live broadcast is manufactured by UE Furniture, a top player in the global office chair industry. It focuses on high cost-effectiveness and ergonomic design, making it a hit in his live broadcast room.
Core Product Advantages
This office chair features an S-shaped ergonomic backrest that conforms to the natural curve of the spine. Paired with a 5cm adjustable lumbar support, it precisely supports the lumbar region, effectively relieving the pressure from prolonged sitting. Its weight-sensing base intelligently adjusts the recline force according to the user's weight, avoiding the common issues of "light users struggling to recline and heavy users easily tipping forward," ensuring both comfort and functionality. These designs make it outstanding in pressure dispersion and dynamic support, especially suitable for those who work long hours.
Cost-Effectiveness and Pricing Strategy
Luo Yonghao repeatedly emphasized the cost-effectiveness in his live broadcast: similar GC-grade office chairs typically sell for around four to five thousand yuan, while the NetEase Yanxuan model is priced at only 1,300 yuan, with upgraded features in this live broadcast (such as improved base adjustment precision). By comparing prices and configurations, he highlighted the core selling point of "enjoying a premium experience at a thousand-yuan price," reinforcing consumers' perception of "high cost-effectiveness."
Long-Term Usage Feedback and Trust Endorsement
Luo Yonghao is not new to recommending this product; he endorsed it years ago based on his real experience of "protecting his waist for three years" and called it "standard equipment for employees." This accumulated reputation from long-term use, combined with over 10,000 positive reviews on NetEase Yanxuan, provides dual trust endorsements for the product, reducing consumers' decision-making risks.
Live Broadcast Style and Marketing Strategy
Luo Yonghao is known for his "stand-up comedy-style live selling," adept at combining product features with humorous expressions. For example, he might use theๆข (meme) of "sitting with a friend" to joke about the price or attract fans with an idealistic sentiment of "conquering the world." This style creates a cute contrast with the office chair's function of "relieving pressure from prolonged sitting," easily resonating with the audience. Additionally, the team selects high-ticket, highly-rated hit products to ensure live broadcast conversion rates whileๅก้ (shaping) an image of a conscientious streamer through the gesture of "losing money to make friends," aligning with his positioning of "not making money, just making friends."
