Luo Yonghao's 999 Yuan Office Chair
The 999-yuan office chair recommended by Luo Yonghao is a model produced by Yongyi Furniture and sold on NetEase Yanxuan, achieving outstanding sales performance during the livestream at a discounted price of 999 yuan. Here are the details:
1. Basic Product Information
This office chair is a collaborative product between NetEase Yanxuan and Yongyi Furniture, falling under the NetEase Yanxuan brand. Its regular price is 1,399 yuan, but during Luo Yonghao's debut livestream selling event on Douyin (the Chinese version of TikTok), it was offered at a livestream-exclusive price of 999 yuan. This represents a discount of 400 yuan compared to the regular price, demonstrating the promotional power of livestream selling.
2. Recommendation During the Livestream
Luo Yonghao provided a detailed recommendation lasting over five minutes for this product during the livestream and demonstrated the chair's comfort and functionality through an interactive experience of "sitting at the table." This interactive approach enhanced viewers' trust in the product and highlighted the host's emphasis on product quality. According to statistics, this product became the item with the longest online and usage duration in Luo's livestream, indicating the success of its recommendation segment and its ability to attract sustained viewer attention.
3. Sales Data and Market Response
During the livestream, the office chair sold out before Luo finished his explanation, showing strong consumer interest in the product. According to Dou Dou Xia data, the product received over 100,000 views and ultimately sold 4,999 units, with total sales exceeding 4.99 million yuan. This achievement not only validates Luo Yonghao's ability to drive sales but also reflects consumer demand for high-value-for-money office furniture.
4. Product Advantages Speculation
Although the reference information does not detail the product's functions, based on the "sitting at the table" experience during the livestream and the rapid sell-out, it can be inferred that the chair likely excels in ergonomic design, material comfort, or durability. Additionally, the brand endorsement from NetEase Yanxuan and the production capabilities of Yongyi Furniture provide assurance of product quality.
Summary: The 999-yuan office chair recommended by Luo Yonghao during his livestream achieved a win-win situation in terms of sales and reputation, thanks to its price advantage, strong host recommendation, and inherent product competitiveness, making it a typical case in livestream selling.
