Live Broadcast Office Chair Skills
The main skills for live broadcasting about office chairs include avoiding prohibited words, mastering product introduction techniques, utilizing product comparison and promotional activity techniques, and applying order-promotion techniques, as detailed below:
Avoiding prohibited words: During the live broadcast, strictly avoid using off-siteๅผๆต (traffic-diverting) words and refrain from mentioning other platform names such as Taobao and JD.com. At the same time, avoid using extreme words, such as those related to 'best' (best, the best, most comfortable, etc.), 'first' (first, only, etc.), 'level/extreme' (national level, top level, etc.), 'first/home/country' (first, first home, etc.), 'brand' (big brand, famous brand, etc.), 'false' (unprecedented, 100%, etc.), 'authority' (time-honored brand, recommended by national XX leaders, etc.), 'fraud' (suspected fraudulent consumer goods, suspected of inducing consumers, etc.), and 'time' (limited-time offers must specify exact times; strictly avoid vague time expressions like 'ending anytime'). On Douyin, certain words such as 'purely natural', '100%', and 'lowest historical price' are also prohibited.
Product introduction techniques: Provide detailed introductions of product features. For example, when introducing a genuine leather office chair, explain that the design team spent half a year meticulously designing it, upgrading the backrest fit and seating comfort, equipping it with wide armrests, and featuring a simple and modern appearance. It innovatively allows for one-piece control of height adjustment and reclining functions, with one-click switching between 105 to 120-degreeๅไผ (noon break) adjustments. At the same time, emphasize the advantages of the product materials, such as selecting premium cowhide layers with exquisite and attractive grain patterns, thick, flexible, and durable.
Product comparison and promotional activity techniques: Conduct product price comparisons to show viewers that the live broadcast prices are more cost-effective than usual. Mention comparisons with flagship store prices to guarantee the authenticity of the products sold. Set up promotional activities, such as offering coupons for viewers who follow and join the fan group for additional discounts, encouraging them to use coupons before placing orders, emphasizing that double discounts make it even cheaper. You can also ask viewers who want coupons to type '1' in the comments, and the host will release a wave of coupons.
Order-promotion techniques: From the consumer's perspective, explain the hazards of prolonged sitting for office workers and emphasize the necessity of purchasing comfortable chairs. For example, mention that the chair can be used for two to three years, is authentic, comes with a 'fake one, four times compensation' guarantee, and offers a seven-day no-questions-asked return policy. Remind viewers of the chair's weight, such as 30 kilograms, suggesting that women purchasing it may need help from men to move it, but it's well worth sitting on. Emphasize that it's a must-have for office workers and ask those who have placed orders to type 'already ordered, urgent' in the public comments section.
