Jingyi Office Chair
Jingyi is a comprehensive seating brand specializing in office soft seating solutions, offering a systematic full-category matrix of products that cover the entire industrial chain from design and R&D to production and testing.
I. Brand Positioning and Product Matrix
Jingyi focuses on office seating as its core business, covering the entire industrial chain including polymer materials, precision molds, injection molding, hardware, high-end foam, finished product assembly, and testing, ensuring quality control from raw materials to finished products. Its brand matrix includes six sub-brands:
- Guteng: Positioned in the international high-end market, targeting high-end business scenarios;
- Yingluhua: Emphasizing original design, catering to designer groups;
- Huiyu: Specializing in seating solutions for conference, training, and educational scenarios;
- Youbaili: Providing cost-effective products for young enterprises;
- Hongshi: Focusing on the high-end auditorium seating sector;
- enova: As the flagship series, themed 'Tech Trend Exploration, Boundless Discovery,' it integrates post-apocalyptic aesthetics with future technology. Representative products like the Alloy Master 2nd Generation Office Chair feature an aluminum alloy frame, zero-gravity gliding lumbar support, and 4D full-dimensional lumbar support, applying principles from high-performance automotive suspension systems for dynamic support. It also includes a fully extendable soft microfiber leather footrest, covering all scenarios from static to dynamic needs.
II. Production Scale and Market Coverage
Jingyi operates four major factory zones and ten business divisions, with a total operational area of 340,000 square meters and over 2,200 employees. Its annual production capacity reaches 5 million units, with products exported to 120 countries and regions across Europe, Asia, America, and Africa, forming a global sales network.
III. Industry Certifications and Honors
In 2026, Jingyi's POLY brand received the Works with WELL authoritative certification, indicating its products meet healthy office standards. Its headquarters project was selected for the Top 100 Giants Global Interior Design Ranking by Interior Design magazine (USA) and has consistently ranked among the top three lists of Shunde's leading enterprises for multiple years, reflecting its leading position in design innovation and industry influence.
IV. Technological Advantages and Product Innovation
Jingyi achieves technological breakthroughs through full industrial chain integration. For example, the enova series applies automotive suspension system principles to seating dynamic support, addressing the limitations of static support in traditional office chairs. The combination of material R&D (such as high-end foam and microfiber leather) with precision manufacturing processes (such as aluminum alloy frames and 4D lumbar supports) enhances product comfort and durability.
