iPhone-related Office Chair
The office chair brand used in Apple Park, Apple's new headquarters, is Vitra Pacific, with a unit price as high as $1,185 (approximately 7,709 yuan), exceeding the price of the unlocked iPhone X 64GB in the US version ($999).
1. Brand and Design of the Office Chair
The office chairs in Apple Park were personally selected by Jony Ive, with the brand being Vitra Pacific. The designers of this chair are Barber and Ed Osgerby, renowned for creating products that combine functionality and aesthetics. This chair features a silent design, and its unique curved shape allows it to naturally blend into various office environments without appearing out of place, while enhancing the modern feel of the overall space. This design philosophy is highly consistent with Apple's consistent pursuit of simplicity and elegance.
2. Price Comparison and Positioning
The unit price of the Vitra Pacific office chair is $1,185, significantly higher than the market level for ordinary office chairs. In comparison, the unlocked iPhone X 64GB in the US version is priced at $999, and the price of this office chair even exceeds that of this popular consumer electronics product. This pricing strategy reflects Apple's ultimate pursuit of office environment quality and also demonstrates Vitra's positioning in the high-end furniture market.
3. Seat Configuration for Special Scenarios
In addition to the Vitra Pacific chairs used in ordinary office areas, the Steve Jobs Theater within Apple Park is equipped with even more expensive leather chairs. These chairs have a unit price as high as $14,000, further highlighting Apple's luxurious investment in details. The seats in the Steve Jobs Theater not only use top-quality leather in terms of material but also focus on comfort and a sense of ceremony in design to match the theater's high-end positioning and the needs of important events.
4. Design Philosophy and User Experience
The silent design and curved shape of the Vitra Pacific office chair are not just for aesthetics but also to enhance the user experience. The silent design reduces noise generated when the chair is moved, avoiding interference with the office environment; while the ergonomic curved shape provides better support, reducing fatigue from prolonged office work. These details reflect Apple's concern for employee work comfort and efficiency.
