IP and Shanghai Office Chair

Typical cases of the integration of IP and Shanghai office chairs demonstrate the deep fusion of brand culture and product functionality. Here is a detailed analysis:

1. Collaboration between Yostar Shanghai and Pumei Furniture: Game IP Empowers Office Scenarios From 2024 to 2025, Yostar Shanghai selected Pumei Furniture to customize office furniture for its Caohejing headquarters, with the design of ergonomic chairs standing out in particular. The inner sides of the chair backs feature silhouettes of classic characters from Azur Lane and Blue Archive, strengthening employees' identification with the brand culture through visual symbols. The metal legs under the desks are painted in the game's iconic 'Tech Blue', creating a unified style with the overall office environment. This case shows that game IPs can penetrate office scenarios through detailed designs, meeting functional needs while building an immersive brand experience.

2. DXRacer's Collaboration with Kapibara小黄豚: Esports IP Expands the Functional Boundaries of Office Chairs At the 2025 Shanghai IP Expo, DXRacer's co-branded esports chair series showcased innovative directions for the integration of IPs and office chairs:

• Formula Series: Based on the classic color scheme of the Kapibara series, it comes with custom plush headrests and lumbar supports. The chair body incorporates fun slogans like 'Good Luck' and 'Merit +1', meeting the needs of young users for personalization and emotionalization.
• Blade Series: With magnetic plush headrests, adjustable lumbar supports, and 6D multi-directional armrest designs, it supports switching between a 135° reclining mode and a 90° office mode. It also features a built-in retractable footrest, catering to gaming, working, and resting scenarios, demonstrating how esports IPs can upgrade the functionality of office chairs.
• Tide Series Esports Desks: Integrated with RGB lighting, magnetic cable organizers, and height memory functions, along with exclusive Kapibara-themed keycaps and desk leg decorative stickers, they create a personalized desktop ecosystem, extending the value of the IP to office spaces.

Core Value: Such collaborations enhance product differentiation and competitiveness through the infusion of IP elements while meeting diverse usage needs through functional innovations, providing a 'culture + technology' transformation model for the office furniture industry.