IMG Office Chair Company
IMG office chairs belong to the IMG COMFORT brand, which is one of the product series of the furniture brand under the Norwegian EKORNES Group. Here is a detailed introduction to IMG office chairs:
Brand Background and Affiliation
IMG COMFORT is a core furniture brand under the IMG Group Co., Ltd., headquartered in Sykkylven, Norway. Its parent company, EKORNES, was founded in 1934 and is a long-established furniture manufacturer in Northern Europe, renowned for its ergonomic design and high-end quality. The IMG COMFORT brand covers a range of product series, including ergonomic comfort chairs, electric chairs, and office chairs, with office chairs being an important part.
Design and Manufacturing
The design of IMG office chairs is led by a local R&D team in Norway, focusing on the combination of ergonomic principles and comfort. Based on the Nordic minimalist style, the design team emphasizes the balance between functionality and aesthetics, with smooth product lines that fit well into modern office environments. The manufacturing process is carried out in production bases in Lithuania and Thailand, which have mature furniture production technologies and quality control systems to ensure that the products meet international standards.
Market Expansion and Localization
In 2018, Qumei Home Furnishings completed the acquisition of EKORNES through its wholly-owned subsidiary, marking the official entry of the IMG brand into the Chinese market. This acquisition not only expanded IMG's global market layout but also promoted the localization adaptation of its products in the Chinese market. For example, in response to the physical characteristics and usage habits of Chinese consumers, IMG office chairs have been optimized in details such as seat depth and backrest curvature while retaining the core elements of Nordic design.
Product Features
IMG office chairs take ergonomics as their core selling point, featuring adjustable headrests, lumbar supports, and armrests. They support multi-angle reclining and height adjustment functions to meet the personalized needs of users of different heights. In terms of materials, the seats are mostly filled with high-density foam and paired with breathable mesh or high-quality leather, providing both support and comfort. Additionally, some models are equipped with silent wheels and five-star bases to enhance mobility and stability.
