Hele Office Chair

If the "Hele Office Chair" refers to the products under the "Phigreece" brand of Jinyong Office Furniture (Shanghai) Co., Ltd., its features and market situation are as follows:

Product Technical Features

• Ergonomic Design: The brand's products incorporate German patented technology and emphasize ergonomic design principles. Taking the ergonomic dual-back chair as an example, its dual-back structure better conforms to the curves of the human back, providing uniform and strong support for the waist and back, effectively dispersing body pressure, reducing fatigue caused by prolonged sitting, helping to maintain correct posture, and preventing spinal problems caused by poor posture.
• Adjustability: The products offer various adjustable functions, such as seat height, backrest tilt angle, armrest height and angle, etc. Users can customize the office chair according to their own height, body shape, and work scenario requirements, ensuring a comfortable sitting experience in different states and improving work and study efficiency.

Market Layout and Positioning

• Market Positioning: Primarily targeting the mid-to-high-end office furniture market, the target customer groups include corporate offices, home office environments, and individual users with high demands for healthy office work. Its products meet the needs of people with high requirements for the office environment with their high quality and healthy and comfortable features.
• Market Coverage: It has a certain layout in the domestic market, selling through distributors, specialty stores, and other channels. At the same time, it may also leverage e-commerce platforms to expand its sales reach and increase the market coverage of its products, allowing more consumers to learn about and purchase its products.

Brand Development

• Brand Upgrade: The "Phigreece" brand was established in 2006 and upgraded to "Phigreece" in 2013. The brand upgrade may be accompanied by improvements in product quality, updates in design concepts, and adjustments in market strategies to better adapt to market changes and consumer demands, enhancing the brand's competitiveness in the market.