GUQUAN Office Chair

GUQUAN (Guquan) is a technology brand under Shenzhen Gaotie Industrial Co., Ltd., specializing in the field of office chairs. Founded in 2016, its product range covers office chairs, executive chairs, electric office chairs, and other categories, suitable for use in study rooms, offices, and conference rooms.

I. Core Products and Technical Features

1. Minimalist Business Model C533: Made of skin-friendly and eco-friendly genuine leather material, it features a classic design suitable for home or business settings. The material has passed environmental certifications, reducing the release of chemical substances while maintaining breathability and durability, making it suitable for long-term use.
2. Electric Adjustment Model S009: Equipped with a one-touch electric lumbar support function, it provides a front-to-back lumbar support distance of up to 6 centimeters, dynamically fitting the curve of the waist to relieve the pressure from prolonged sitting. Its zero-gravity seating design disperses body pressure by simulating the posture of a space capsule, enhancing comfort.
3. Lumbar Massage Model G500 Executive Chair: In addition to basic functions, it includes a lumbar massage module that supports multiple intensity adjustments, suitable for users who need to work at a desk for extended periods. The massage function is driven by a built-in motor, offering convenient operation and low noise.
4. Luxury Electric Series: It adopts a three-layer soft-pack design (top layer genuine leather + middle layer high-density foam + bottom layer support structure), balancing softness and support. The electric adjustment function supports multi-angle recline (usually 90°-160°), meeting the needs of office work and afternoon naps.

II. Brand Operations and User Services

1. Official Flagship Store Operations: The GUQUAN Guquan official flagship store is a Guangdong-region institution-certified account. As of April 2025, it has published approximately 1,800 works, covering product function demonstrations (such as electric adjustment and afternoon nap mode), material analysis (genuine leather certification, environmental standards), and installation tutorials. Through scenario-based presentations (such as offices and home study rooms), it helps users intuitively understand product applicability.
2. Live Streaming Services: Live streaming is available from 08:00 to 24:00 on weekdays and starts at 07:00 on weekends, providing real-time Q&A and promotional activities. The live streaming content focuses on function comparisons (such as differences between electric and manual models), recommendations for suitable user groups (such as height and weight matching suggestions), and limited-time discount information, enhancing user decision-making efficiency.

III. Market Positioning and User Groups

The brand focuses on the mid-to-high-end office seating market, with core users being office workers, business managers, and home office users who require prolonged sitting. The products meet users' dual needs for health and efficiency through ergonomic design (such as lumbar support adjustment and headrest support) and intelligent functions (electric adjustment and massage), with pricing typically covering the range from a thousand to ten thousand yuan.