Guquan Brand Office Chairs

Guquan is a tech-oriented office brand under Shenzhen Gaotie Industrial Co., Ltd., specializing in the research and development, production, and sales of office chairs. Its product range includes office chairs, executive chairs, electric office chairs, and more, suitable for use in studies, offices, and conference rooms.

Brand Background and Core Strengths

Founded in 2016 and headquartered in Shenzhen, Guangdong Province, Guquan has its own factory, enabling it to manage the entire process from R&D to production. Its core strengths lie in ergonomic design and functional innovation, such as electric adjustment, lumbar support, and dynamic lumbar-tracking technologies, aimed at alleviating fatigue from prolonged sitting and enhancing comfort. The brand ensures product quality through in-house factory control, meeting the diverse needs of office scenarios.

Representative Products and Features

1. Guquan (GUQUAN) Executive Chair

   • Material: Made from imported top-grain leather, it offers a soft, durable touch suitable for high-end office environments.
   • Support Design: A three-segment backrest effectively distributes back pressure, while a double-layer, thickened seat cushion provides stable support.
   • Adjustment Functions: The recline angle is widely adjustable (90° to 160°), and it comes with a hidden footrest for午休 (noon break) needs.

2. Guquan E7Pro

   • Dynamic Lumbar-Tracking Technology: A 6cm electric adjustment feature precisely fits the lumbar curve, reducing lumbar pressure.
   • Zero-Gravity Base: The linked design conforms to the body's curves, dispersing pressure and suitable for long hours of work.
   • Multi-Scenario Adaptability: Supports sitting, lying, and semi-lying positions, adapting to meetings, breaks, and other scenarios.

3. Guquan Computer Chair

   • Space Optimization: A low-back design saves space, ideal for small apartments or compact office areas.
   • Adjustability: It can switch between sitting and lying positions, providing lumbar and neck support for shorter users.

Sales Channels and User Engagement

The GUQUAN official flagship store is a certified brand account in the Guangdong region, showcasing product features such as dynamic lumbar-tracking and zero-gravity experiences through short videos and live streams. It broadcasts live from 08:00 to 24:00 on weekdays and starts at 07:00 on weekends, answering questions in real-time and launching promotional activities to enhance user experience. As of April 2025, the account has published approximately 1,800 works, garnered 300,000 likes, and amassed 100,000 followers.

Technological Innovation Directions

Guquan continues to invest in R&D for electric adjustment, lumbar support, and other technologies. For example, products launched in 2026 emphasize cost-effectiveness combined with functionality to meet the needs of different user groups. Its luxury electric executive chair features a three-layer soft-pack design, with electric series supporting multi-angle adjustments, further solidifying the brand's competitiveness in the high-end office chair market.