Forbidden City Collaboration Office Chair

The Forbidden City Collaboration Office Chair is primarily a sitting posture chair co-branded by BKT and the Forbidden City Palace Culture, featuring ergonomic design, multiple color options, celebrity endorsement, and multi-platform sales.

I. Product Basics This co-branded office chair is designed around the concept of an 'oversized lumbar support sitting posture chair' and falls under the category of ergonomic lumbar support cushion backrest office chairs. Its core function focuses on lumbar support, alleviating fatigue from prolonged sitting through a structure that conforms to the human body's curves, making it suitable for office scenarios requiring extended periods of sitting.

II. Colors and Styles The product offers seven color options, with the 'Forbidden City Palace Culture Co-branded Oversized Model - Elegant Gray' as a representative choice. Other colors may incorporate traditional Forbidden City color elements (such as vermilion and indigo), preserving cultural heritage while meeting modern aesthetic demands. Specific color combinations should be verified through official channels.

III. Pricing and Sales Channels

1. Price Range: There are two pricing scenarios. Some specifications are available at a final price of 198 yuan per unit during promotional activities, while regular prices or high-end configurations may be 399 yuan. Price differences may relate to material quality, functional upgrades, or promotional strategies.
2. Sales Platform: The product is primarily sold on Tmall Mall, where consumers can make purchases directly through the e-commerce platform. It is important to verify merchant qualifications and product details.

IV. Endorsement and Brand Collaboration The product is endorsed by Yang Mi, leveraging celebrity influence to expand market reach. The brand collaborator is 'Forbidden City Palace Culture,' a cultural IP operator under the Palace Museum, ensuring that the co-branded design deeply integrates Forbidden City elements (such as patterns and color symbols) while balancing practicality and cultural dissemination value.

V. Target Audience and Scenarios The product is positioned for office use, particularly suitable for users who require prolonged desk work and have high demands for lumbar support. Its ergonomic design helps distribute body pressure, reducing health risks associated with prolonged sitting, such as lumbar disc herniation and muscle strain. Additionally, the multiple color options make it suitable for home studies or creative workshops.