Domestic Office Chair Buyers
Domestic office chair buyers mainly include three categories: corporate purchasing groups, individual consumers, and demanders from specific industries or scenarios.
Corporate purchasing groups are the primary buyers of high-end office chairs, represented by major internet companies such as ByteDance, Alibaba, Tencent, and Huawei. These companies typically purchase ergonomic chairs for their employees, with unit prices ranging from two to eight thousand yuan, favoring international or domestic high-end brands like Herman Miller, Humanscale, Haworth, Dabaoli, and ErgoTune. Their purchasing decisions focus on enhancing employee office comfort and health levels, reducing fatigue from prolonged sitting through ergonomic design, while also showcasing corporate welfare and brand image. Key considerations for high-end chairs include adjustable features (such as multi-dimensional adjustments for lumbar support, headrests, and armrests) and material durability.
Individual consumers form the core market for cost-effective domestic office chairs, encompassing ordinary office workers and home users. Domestic brands like Sihoo have widely reached consumers through e-commerce platforms, with sales exceeding 2.2 million units in 2025, covering 122 countries and regions, and ranking first in domestic sales and volume for four consecutive years. These buyers are more concerned with balancing price and functionality, preferring products priced between tens to a thousand yuan, based on factors such as basic ergonomic design (e.g., adjustable lumbar support), material comfort (mesh or foam cushions), and brand reputation. Data from the Chinese office chair wholesale market indicates that e-commerce platforms have become the primary channel for individual purchases, flexibly meeting the needs of home offices and student study scenarios.
Demander from specific industries or scenarios have higher functional requirements for office chairs. For example, office workers who need to sit for long periods (such as programmers and designers) and e-sports players tend to choose sturdy ergonomic chairs with comprehensive adjustment ranges to support their necks, waists, and legs, reducing the risk of occupational diseases. These buyers focus on details such as backrest support strength, cushion breathability, and armrest rotation range, with some high-end models equipped with dynamic tracking technology to adapt to different sitting postures. Additionally, scenarios like medical institutions and laboratories may require customized designs, such as antibacterial materials and anti-static functions, further expanding the niche market for office chairs.
