Anji Office Chair Live Broadcast
Anji has carried out live broadcast activities for office chairs, achieving certain results. Meanwhile, relevant enterprises are also actively recruiting live streamers to promote live commerce sales.
Live Broadcast Activity Implementation
Anji once held a series of digital life new service and live commerce activities. During this event, Song Bo, the deputy secretary of the county party committee and acting county mayor, personally promoted products made in Anji through Taobao Live. Among them, office chairs produced by UE Furniture Co., Ltd. made an appearance in the live broadcast room. Hu Chunhua, the deputy general manager of the company, enthusiastically promoted the products in the live broadcast room and interacted with the live streamer. This form of live broadcast, with the participation of both government leaders and corporate executives, attracted the attention of many consumers. Moreover, the scale of this event was large. A total of 5,790 products from 202 enterprises across the county participated in the exhibition and broadcast, covering a variety of product types. As an important part, office chairs received extensive promotion with the influence of the event. In terms of the event's effectiveness, it is expected to drive a total sales volume of 600 million yuan. This fully demonstrates that Anji's live broadcast activities for office chairs have played a positive role in promoting product sales, effectively bringing products to the market and increasing their popularity and sales volume.
Enterprise Recruitment of Live Streamers
Anji Chunyue Furniture Co., Ltd. is urgently recruiting attractive live streamers with high salaries to further promote the live commerce sales of ergonomic chairs. The salary package for this position is quite generous, with a base salary ranging from 9,000 to 12,000 yuan, along with sales commissions. There is no upper limit to the income, which is highly attractive to capable live streamers. In terms of job requirements, the company places emphasis on the live streamer's appearance and charisma, requiring them to have an excellent appearance and a strong sense of presence in front of the camera. This is because a good appearance and camera presence can better attract the audience's attention and enhance the effectiveness of the live broadcast. Additionally, the live streamer is required to have experience in live broadcasting for the ergonomic chair/furniture category and be familiar with the product selling points. This way, the live streamer can introduce the products more professionally during the live broadcast and answer consumers' questions, thereby increasing consumers' willingness to buy.
