618 Office Chair Live Broadcast

During the 618 period, brands such as JD Peripherals Office and Igrow Group conducted live broadcasts related to office chairs, achieving remarkable sales results.

JD Peripherals Office's Live Broadcast Event:
JD Peripherals Office innovatively launched the "Live Broadcast by Presidents of Domestic Brands" event during the 618 period. This live broadcast brought together executives from multiple brands, including Hikvision, G&G, Thunderobot, Pantum, ZTE, and Tiandy. They gathered in the JD live broadcast room to personally explain product features, usage scenarios, and advantages to consumers, while also distributing benefits such as coupons and gifts on the spot to attract purchases. This form of live broadcast, with presidents personally participating, not only enhanced consumers' trust in the products but also improved the interactivity and fun of the live broadcast, contributing to sales conversion.

Igrow Group's Live Broadcast Event:
Igrow Group conducted a significant live broadcast联动 (collaboration) with its president on the final night of the 618 promotion, achieving remarkable results. The daily live broadcast room turnover exceeded 2.3 million yuan, with total viewership surpassing 60,000, topping both the Furniture & Lighting List and the Stylish Home Decoration Hourly List. This achievement was attributed to Igrow Group's meticulous planning and execution during the live broadcast. They effectively boosted consumers' willingness to purchase through methods such as the president personally explaining products, demonstrating product usage effects, and interacting with the audience through Q&A sessions. Additionally, Igrow Group likely incorporated promotional tactics such as limited-time discounts and full-reduction offers to further stimulate consumer purchasing behavior.

Significance of Live Broadcast Events:
These live broadcast events not only provided consumers with a convenient and intuitive shopping experience, allowing them to learn detailed product information from home, but also enhanced consumers' brand identity and loyalty through the president's personal explanations and benefit distributions. For brand owners, live broadcast events serve as an effective marketing tool, rapidly increasing brand awareness and product sales, contributing to sales performance during the 618 promotion period.